The City of Santa Fe Water Conservation Office announces the upcoming launch of its Instagram photo contest, “Capture Water Conservation”. The grand prize winning photo will be featured in the City’s newly designed water conservation signage, providing an opportunity for local photographers to have their creative vision showcased citywide.
“We’re looking forward to engaging the community in a fun and artistic way to promote water conservation,” said Christine Chavez, Water Conservation Manager. The Water Conservation Office is partnering with Simply Social Media, a local company that manages the well-known @simplysantafenm Instagram account, to help publicize the photo contest. “These contests create a variety of perspectives about a topic or theme in a fun and attention-grabbing way,” said Caitlin Jenkins, co-owner of Simply Social Media. Her business partner Amy Tischler adds, “It’s a great way to involve the community.”
The photo contest centers on the importance of saving and sustaining Santa Fe’s water supply. Photo entries will be judged on the ability to create imagery that connects with the importance of conserving water for future generations. “Water is essential to daily life and we want to see photos capture that notion,” said Chavez.
Under City ordinance, businesses are required to display signage that promotes the City’s water saving rules, reminding locals and tourists alike that Santa Feans value their precious resource. The City displays thousands of signs in local businesses including all hotel rooms and restaurants so it’s a great opportunity for photographers to gain exposure. “The use of a high quality image that illuminates the essence of water conservation and water resource awareness is a win-win for both the City and the local photographer,” said Chavez.
Although there can only be one winning image that will be used in a prominent way, all photo entries have a chance to be featured in department marketing campaigns and promotional materials. The Water Conservation Office is eager to see how the City’s Instagram community will rise to the artistic challenge.
The contest’s runner up will receive a free 50-gallon rain barrel, generously donated by locally-owned home improvement store, Dahl Plumbing. A Water Conservation Kit & Merchandise will be given to the honorable mention.
To be entered, participants must follow these submission guidelines:
- Follow @savewatersantafe and @simplysantafe on Instagram
- Post images between the dates of May 28 and June 12
- Use hashtag #SaveWaterSantaFe on all photo entries
- You must have a public Instagram account for your submissions to be entered